Virtual Try-On
For Fashion Retail
And E-Commerce

Reactive Reality’s PICTOFiT is the perfect virtual try-on solution for fashion brands and retailers who want to offer unique and scalable e-commerce and omnichannel experiences.

Trusted by Industry Leading Companies

PICTOFiT Virtual Try-On

Leading Technology Provider

Virtual Try-On Solutions for Fashion Brands and Retailers

Reactive Reality’s patented PICTOFiT virtual try-on platform powers unique and scalable online shopping experiences for fashion brands and retailers.

Are you ready to give your shoppers the ability to try on millions of outfits before buying?

Real benefits, from real customers

What PICTOFiT can do for your business


...average increase in sales revenue as reported by our customers.


…more user engagement in your webshop and/or shopping app.


…reduced product return rate from first-time shoppers.


…digitized products per month and rising.

Trusted by Leading Brands

What Our Partners & Customers Are Saying

The PICTOFiT platform consistently created high-quality virtual garments from physical samples in a matter of minutes. It is the state of the art and it will be a game changer for brands and retailers that use it.

Matthew DrinkwaterHead of Innovation Agency, LCF

Shoppers are looking for immersive, virtual retail experiences. Innovators around the world are exploring how to use AI to bring more value to customers…opening the door to truly magical things…and tech from Reactive Reality help power the process.

Chris CaposselaChief Marketing Officer, Microsoft

Reactive Reality has built a best-in-class platform which helps brands and retailers create highly immersive shopping experiences while positively impacting their bottom line. Their PICTOFiT Capture Kit and Platform are great leaps forward for online merchants.

Ryan SmithProduct Lead, Shopify

PICTOFiT has definitely helped us to be ready for the future in the fashion industry! Virtual try-on and fitting is fantastic for e-commerce and retail because it allows customers to see how a garment fits on them without having to physically try it on. Not only is this convenient for the online shoppers, but it also reduces the time and effort required by store employees.

Christopher BarthVice President of CRM, HUGO BOSS

Stories & Media

Helping Fashion Brands & Retailers Stand Out From the Competition

Latest press

September 14, 2022

Hugo Boss deploys AR Mirror for Try-On Experience

© Retail Customer Experience
September 7, 2022

AI in Fashion: Fad, or the Future?

© Dataiku


How Virtual Try-On is Impacting Consumer Behavior in Retail

After the pandemic and the following two years of rapid changes, companies still have to…

How PICTOFiT Increased E-Commerce Sales Revenue by Over 500%

A large luxury fashion retailer has integrated PICTOFiT into their iOS shopping app to enable…

The World’s First Digital Human Stylist

In collaboration with Microsoft and the London College of Fashion, we created the world’s first…

About Us

We Are a Fast Growing Global Company With Top AR, VR and AI Experts From World Leading Institutes.


Our mission is to create the most realistic, scalable and fun online shopping experiences for brands and retailers around the world.


Join our team of over 17 different nations and help us build the online shopping experience of the future.

Let's define the future of fashion & retail together

The best time to implement our Virtual Try-On (VTO) solutions in your fashion product lifecycle was yesterday. The second best time is now!