Mobile Augmented Reality

Reactive Reality shares Microsoft's vision of adding value through innovation. We pioneer the use of augmented reality to bring the next-generation of online shopping experiences. Achieving Microsoft ISV Partner status recognizes Reactive Reality's outstanding contribution to the field of fully automated 3D modeling. The technology is easy to integrate and ready to use. It turns home computers or smartphones into virtual fitting rooms. Consequently, online shoppers can virtually try on garments at a level of realism comparable to a real world fitting room.

Augmented reality pioneer Reactive Reality today announced the next generation of its 3D modeling technology. The Pictofit augmented reality (AR) engine creates photorealistic, ultra-accurate 3D models of people and fashion items to enable online shoppers to virtually try on garments as though they were in a real world fitting room.

Users can now generate accurate 3D body measurements with a smartphone. The results are up to 10x more reliable than tape measures. In fact, an independent study showed that Reactive Reality’s (RR) smartphone-based Pictofit engine achieves the same accuracy as an industrial reference laser, which has an error margin of less than 2 mm.

YOOX Net-A-Porter has rolled out a major upgrade to all users of the YOOX app, and a marketing campaign is underway. You can experience our technology on YOOXMIRROR, the virtual styling room within the YOOX app.

BBC Click, hosted by Spencer Kelley, ran a segment on the future of online shopping with virtual try-on technology (augmented reality). BBC selected Reactive Reality’s collaboration with the London College of Fashion (University of Arts) for a demonstration. After our technology generated a 3D avatar of the host, he could try on different garments with his smartphone.

Reactive Reality (RR) and the London College of Fashion partnered with a London-based fashion designer to show the future of e-commerce: users can (virtually) experience products before buying them. Click below to learn more about how Reactive Reality is advancing the field of mobile augmented and virtual reality

Reactive Reality's team has over a decade of R&D experience in image-based rendering. Still, translating this know-how into a full AR engine was no easy feat. We are proud to announce that the latest version of our image-based AR engine is capable of achieving photo-realism under differing light conditions! Check out the screenshot above: If we removed the labels, would you be able to distinguish between the real object and its clone?

Learn more about our technology here!

Reactive Reality has built the world's most scalable fashion try-on technology, but we are not a one-trick pony! With Pictofit3D, we have extended our engine to enable room furnishing and decoration use cases at a higher quality level than even the most established solutions on the market. And our roadmap doesn't end there: We are working on AR modeling of all product types, ranging from makeup to frozen pizza. We offer the only solution that enables e-commerce retailers to roll out AR across all product categories!

Check out examples here.

Reactive Reality's Magic Mirror was the eye catcher at Lidl's fashion show with Heidi Klum! Visitors of the New York Fashion Week event were able to try on Heidi's latest collection on our Magic Mirror device. Heidi styled two lucky visitors herself, and over a dozen attendees had their photos taken to be part of the world's first fashion show powered by our latest, high resolution Augmented Reality (AR) try-on technology.

Our Mixed Reality Event in collaboration with Sabinna and the Fashion Innovation Agency was awarded in the category “Beyond the Runway”. Competition was tough - alongside us, industry leaders such as H&M, Burberry and British Vogue were nominated.

For the third year in a row, the Fashion Futures Award, presented by Decoded Fashion and the British Fashion Council, recognized visionaries and innovators in the fashion industry. We are very proud to have impressed this year's elite judging panel, including experts from Asos, Topshop, Google, Instagram and other fashion and technology companies.

Our award winning project was part of London Fashion Week this year and provided an insight into the future of fashion retail.

Read the FIA Article here and about the Awards here.
See the press release here.

We are nominated for the Fashion Futures Awards! In collaboration with Sabinna, our Mixed Reality Event at London Fashion Week was nominated for the category “Beyond the Runway” alongside industry leaders such as H&M, Burberry and British Vogue.

For the third year in a row, Decoded Fashion and the British Fashion Council are recognizing visionaries and innovators in the fashion industry. The judging panel is made up of experts from fashion, media and technology. Members include executives from Topshop, Asos, Google and Instagram.

The winners will be announced during Decoded Fashions London Summit, on Tuesday 16th May 2017.

On February 18th, fashion was put to the next virtual level. Reactive Reality teamed up with London-based knitwear designer SABINNA, Fashion Innovation Agency (FIA) at the London College of Fashion, and Fashion Scout for SABINNA's show during London Fashion Week…

Reactive Reality was part of this year's Web Summit, taking place from November 7-10 in Lisbon. We were selected for Project Alpha and showcased our virtual fitting room app Pictofit on one of the three exhibition days.

From November 15 to 16 we will join the Decoded Fashion Summit in Milan, where visitors of the Spotlight Expo will have the chance to virtually try on everything with Pictofit.

We have reached two major milestones! Earlier this month, we were excited to welcome the 100,000th user of our mobile app Pictofit. Two weeks later, we launched an all-new version for iOS and Android, which brings a much more intuitive user interface. With the updated version we’ve also introduced the Pictofit Feed. It's the first fashion inspiration feed where users can virtually try on entire outfits with a single swipe.

We are excited to see Pictofit featured on Product Hunt and Netted (by the Webby Awards).

Moreover, Reactive Reality was selected for the Pioneers500 program at the Pioneers Festival 2016 in Vienna, and we will join the brightest minds in tech & innovation during the festival on May 24-25.

We are proud to announce Pictofit! It is the first application of our image-based technology, and will revolutionize the way we shop for clothes online. Users can share their looks within the app community and on existing social media platforms.

German women’s magazine Brigitte and Austrian fashion blogger Who Is Mocca? already took a closer look at the first version of Pictofit.