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Virtual Try-On
for Fashion Retail
and E-Commerce

PICTOFiT is the leading virtual try-on platform for e-commerce and omnichannel experiences and virtual photography solution for fashion brands and retailers.

Real Benefits, From Real Customers

What PICTOFiT Can Do for Your Business


...average increase in sales revenue as reported by our customers.


…more user engagement in your webshop and/or shopping app.


…reduced product return rate from first-time shoppers.


…digitized products and garments per month and rising.

Trusted by Leading Brands

Partners & Customers

The PICTOFiT platform consistently created high-quality virtual garments from physical samples in a matter of minutes. It is the state of the art and it will be a game changer for brands and retailers that use it.

Matthew DrinkwaterHead of Innovation Agency, LCF

Shoppers are looking for immersive, virtual retail experiences. Innovators around the world are exploring how to use AI to bring more value to customers…opening the door to truly magical things…and tech from Reactive Reality help power the process.

Chris CaposselaChief Marketing Officer, Microsoft

Reactive Reality has built a best-in-class platform which helps brands and retailers create highly immersive shopping experiences while positively impacting their bottom line. Their PICTOFiT Capture Kit and Platform are great leaps forward for online merchants.

Ryan SmithProduct Lead, Shopify

PICTOFiT virtual try-on and fitting is fantastic for e-commerce and retail because it allows customers to see how a garment fits on them without having to physically try it on. Not only is this convenient for the online shoppers, but it also reduces the time and effort required by store employees.

Christopher BarthVice President of CRM, HUGO BOSS

We’re so happy to have chosen Reactive Reality to build our 3D virtual try-on experience! They did an amazing job of transforming our brand and outfits into a next-gen shopping experience that our customers love.

Vincent BaumannE-Commerce, OLA KALA

Stories & Media

Helping Fashion Brands & Retailers Stand Out From the Competition


Why Free Returns Are Never Really Free

Free returns - both a blessing and a curse. They may benefit consumers, but the…

Customer Journey in Retail: Immersive Technology Enhances Real-World Purchases

Stefan Hauswiesner, Reactive Reality's CEO and Co-Founder, was invited by XR Today’s Rory Greener to…

How Virtual Try-On is Impacting Consumer Behavior in Retail

After the pandemic and the following two years of rapid changes, companies still have to…

About Us

We Are a Fast Growing Global Company With Top AR, VR and AI Experts From World Leading Institutes


Our mission is to create the most realistic, scalable and fun online shopping experiences for brands and retailers around the world.


Join our team of over 17 different nations and help us build the online shopping experience of the future.