Case Study

How a Luxury Fashion Retailer Enhances Shopping Decisions with Virtual Try-On



Website: Anonymous
Number of employees: 13,800
Industry: Apparel Mono-Brand
HQ: Germany

Our Customer Uses PICTOFiT to
  • Offer an engaging virtual try-on experience in 2D
  • Help shoppers make well-informed buying decisions
  • Provide accurate size recommendations for the perfect fit
  • Be at the forefront of innovation

The Company

Our customer, who wishes to remain anonymous, is a renowned company in the premium segment of the global fashion industry, known for its sophisticated and timeless designs. They offer a wide range of high-end apparel for both men and women, accessories, and licensed products. They pride themself on their commitment to craftsmanship, ensuring that each product is of the highest quality.

In the fiscal year 2022, our customer generated sales of EUR 3.6 billion. They have a global presence in over 120 countries, with approximately 13,800 employees. Their continued success is a testament to their dedication to quality and innovation in the fashion industry.

The Challenge

In today’s digital era, shoppers expect a smooth and hassle-free online shopping experience. When it comes to clothing purchases, size charts play a crucial role in helping them make informed decisions. Unfortunately, conventional size charts can often be misleading, leading to increased return rates, decreased customer satisfaction, and negative impacts on sales.

Our customer recognized these challenges and sought a size recommendation tool that helps their shoppers make better buying decisions.

The Solution

By integrating PICTOFiT into their online shop in Germany, the United Kingdom, and Sweden, our customer now offers their shoppers a virtual fitting room in 2D. Shoppers can decide whether they mix and match garments on avatars or their own personalized mannequins, which allows them to receive accurate size recommendations by simply entering some body measurements.

Virtual try-on is not only convenient for online shoppers but also for those who prefer to shop in-store. With PICTOFiT Smart Mirror, our customer’s shoppers can try on clothes virtually in-store, saving time and effort for store employees. Through the use of PICTOFiT, shoppers can now experience the garments in new and exciting ways, making the shopping experience convenient and enjoyable.

The Results

The integration of PICTOFiT has proven to be a success for our customer. The virtual fitting room allows shoppers to make better buying decisions, reducing the return rate and increasing user engagement and sales. Shoppers return to the shop more often, indicating that they enjoy the shopping experience.

Our customer is also pleased with the convenience the virtual dressing room offers online and in-store. By using PICTOFiT Smart Mirror, store employees can save time and focus on other aspects of their job, benefiting both the shopper and the business.