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Our mission

Our PICTOFiT platform powers the most realistic, scalable and fun online shopping experiences for brands and retailers around the world.

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Our Locations

Graz, Austria (HQ)

Reactive Reality AG
Waltendorfer Hauptstrasse 32a,
8010 Graz, Austria

Paris, France

Reactive Reality AG
32, rue des Martyrs,
Paris 9th, France

San Francisco, USA

Reactive Reality USA Inc.
50 California Street, Suite 1500
San Francisco, CA 94111
United States

Tokyo, Japan

Reactive Reality Japan Co., Ltd.
Area Shinagawa 13th Floor 1-9-36,
Konan, Minato-ku, Tokyo,
108-0075 Japan

Management

Stefan Hauswiesner

Co-Founder & CEO

Philipp Grasmug

Co-Founder & CTO

Philipp Pani

Co-Founder & COO

Dieter Schmalstieg

Co-Founder & Chief-Scientist

Advisory board

John A. Heugle

Mitra Partners Inc.

Prof. Stefan H. Thomke

Harvard Business School

Prof. Christian Ramsauer

Graz University of Technology

Karl Fusseis

AVV Investment GmbH

Michael Doberer

Durchblicker.at

Let's define the future of fashion & retail together

The best time to implement our Virtual Try-On solutions in your fashion product lifecycle was yesterday. The second best time is now!