Reactive Reality’s Smartphone-Based Pictofit Engine Is As Accurate As An Industrial Reference Laser

Users can now generate accurate 3D body measurements with a smartphone. The results are up to 10x more reliable than tape measures. In fact, an independent study showed that Reactive Reality’s (RR) smartphone-based Pictofit engine achieves the same accuracy as an industrial reference laser, which has an error margin of less than 2 mm. RR’s algorithms (powered by AI and proprietary data) generate thousands of body measurements, including lengths, geodesic distance, circumference and even volume. Many of these measurements cannot be taken through traditional means, such as a tape.

Image: Reactive Reality - PICTOFiT Engine


Online shoppers can virtually try-on different garment sizes and see how they truly fit their bodies before buying. Women buying bras can generate precise bust measurements and select the perfect fit without having to try on an actual bra. Our solutions ensure that online shoppers make the right buying decision the first time, significantly lowering return rates.

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