PICTOFiT AR try-on tool set to launch

published by Fashion Network,
Wed, July 28, 2021
written by Nigel Taylor

Fashion-fitting augmented reality (AR) company Reactive Reality is set to launch its PICTOFiT Shopping mobile and web apps on Friday.

Retailers can now download the free app or use it from any browser to “significantly enhance the shopping experience for its customers, leading to boosted sales due to higher confidence levels when purchasing items, and increased brand loyalty”, the company said.

It claims the existing UX design and brand identity of any platform are not only kept completely intact, but also expanded and improved. Users can then create personalised avatars “that closely match their appearance and measurements, browse through fashion products, try different combinations onto their avatar in the virtual dressing room, and experiment with virtual backgrounds”.

Shoppers can also select the level of personalisation they prefer, with a concern for privacy being at the heart of PICTOFiT, it added.

Reactive Reality said its technology can show intricacies within an outfit, such as having a shirt tucked in or out, the level of transparency of clothing, and how an item looks layered on top of another. 

“For retailers, this is a significant step forward in the industry, and one that will transform the way in which consumers interact with online stores”, the company said. 

The firm’s tech basically turns existing product photos into photo-realistic AR assets via its PICTOFiT Content Service within a matter of hours — “something that previously took days to produce”, it noted.

Having test-marketed the product with a number of online fashion retailers, it also claims companies that adopt the product on average boost sales revenues per user by up to 500%, with users spending 441% more time on these websites in comparison to those without, according to its customer data.

Stefan Hauswiesner, CEO and co-founder of Reactive Reality said: “Understandably, some consumers still may not feel confident enough, or able to, venture to physical stores yet, so our tech, which can be integrated into any web store or shopping app, offers the perfect solution for both parties.

“The current webshops’ flat and static images make it hard for online shoppers to envision what a garment will look like in reality, resulting in a customer either having to buy the same item in multiple sizes to ensure it fits, or losing interest entirely”.