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Significant sales growth of a major retailer

A large luxury fashion retailer has integrated PICTOFiT into their iOS shopping app to enable shoppers to virtually mix & match outfits. This client reported PICTOFiT shoppers spent 6x more, increasing revenue by over 70 Million Euro.

How to overcome fashion e-commerce challenges

The fashion e-commerce industry faces significant challenges, including high return rates and low sales conversion. 67% of people still prefer shopping in brick & mortar stores over online.

In 2020, a worldwide leading online fashion retailer, whose identity remains anonymous due to confidentiality reasons, has integrated PICTOFiT into their iOS shopping app to enable shoppers to mix and match outfits virtually.

In the picture on the right, you can see what the application looked like.

Higher sales and engagement

PICTOFiT enables significant growth. Every SKU in the virtual fitting room adds to the experience and helps reach more customers and generate additional revenue.

Our client increased customer loyalty and sales with PICTOFiT and improved customer purchase decisions. The average revenue per user increased from €15 to €91. The company generated €70 million in additional revenue, resulting in a 300-fold return on investment.